Social Media & General Aspect Ratio Quick Reference Guide
| Platform / Use Case | Recommended Ratio | Exact Dimensions (Pixels) | Notes |
|---|---|---|---|
| Instagram Post (portrait) | 4:5 | 1080 × 1350 px | Most reach on feed. Fills more vertical screen space. |
| Instagram Post (square) | 1:1 | 1080 × 1080 px | Classic square format. Safe for all content types. |
| Instagram Post (landscape) | 1.91:1 | 1080 × 566 px | Wide format. Loses reach vs portrait — use sparingly. |
| Instagram Story / Reels | 9:16 | 1080 × 1920 px | Full-screen vertical. Must be this ratio. |
| YouTube Thumbnail | 16:9 | 1280 × 720 px | Strictly enforced. 2MB max. Must be readable at small sizes. |
| YouTube Channel Art | 16:9 | 2560 × 1440 px | Safe area 1546 × 423 px centred — keep key content inside. |
| Facebook Post | 1.91:1 | 1200 × 630 px | Standard link preview ratio. Works for boosted posts. |
| Facebook Cover Photo | 16:9 | 851 × 315 px | Desktop crop. Mobile shows centred 640 × 360 px. |
| Twitter / X Post Image | 16:9 | 1200 × 675 px | Inline preview crop. Uncropped on click. |
| Twitter / X Header | 3:1 | 1500 × 500 px | Mobile crops top/bottom — keep content centred. |
| LinkedIn Post | 1.91:1 | 1200 × 628 px | Square (1:1) also accepted. |
| LinkedIn Banner | 4:1 | 1584 × 396 px | Company page uses 1128 × 191 px (approx 6:1). |
| TikTok Video Cover | 9:16 | 1080 × 1920 px | Same as Instagram Reels. Full-screen vertical. |
| Pinterest Pin | 2:3 | 1000 × 1500 px | Tall vertical performs best. Square also works. |
| WhatsApp Profile Picture | 1:1 | 640 × 640 px | Displayed as circle. Centre subject within square frame. |
| Print (4×6 photo) | 3:2 | 1800 × 1200 px | Standard print ratio at 300 DPI. |
| Print (A4 portrait) | √2:1 | 2480 × 3508 px | A4 at 300 DPI. Crop before sending to print. |
For Reddit specifically, the Reddit avatar compressor handles the platform's size rules.
